Hard Rock Hotel Ibiza official première of the biggest outdoor, concave LED screen in the world

March 10, 2016 —  Hard Rock Hotel Ibiza will be lighting up the White Island over the coming summer season with the biggest, concave LED screen in the world, which has just celebrated its official première.

Measuring 30 metres high by 13.20 metres wide, this new screen is another feature of Hard Rock Hotel Ibiza’s great acclaims in conjunction with its unbeatable location, five star fittings, world-class artistic performances, and rock and entertainment activities.

The official première and first lighting up of the nearly 400 m2 LED screen that covers the Hard Rock Hotel Ibiza façade was attended by Abel Matutes Juan, President of Grupo Empresas Matutes, and Antonio García Valdecasas, President of Odyssey Leds Group.

Guests witnessed a live demonstration of the iconic TETRIS® game being projected on the screen as attendees played TETRIS BLITZ, through a mobile device, whilst the entire event was streamed through Hard Rock Hotel Ibiza’s YouTube channel. This display exemplified the innovative progress coming to Ibiza this summer, as the screen permits interaction with social networks from any mobile device, and the entire contents can be viewed via streaming on the Odyssey Ibiza web platform.

This screen will broadcast non-stop, 24 hours a day, with a remotely managed exclusive television channel. A limited, exclusive number of sponsors will light up the Ibiza skyline, together with Hard Rock Hotel Ibiza, the main sponsor.

This unique project has been developed by Odyssey Leds Group, based on a patent owned by MCM Group to exploit double-layered façade publicity using LED technology.

The screen is 100% modulated and designed to display multiple independent contents simultaneously (still images, animation, video clips, etc.) as well as individual content across the entire screen, comprised of more than 663,600 pixels, 2000:1 contrast, brightness >6,500 cd/ m2 and adjustable luminosity.

Another interesting feature of the screen is its concave design of 8.7 degrees, making it a unique outdoor visual experience, with a better sensation of depth that simulates a 3D effect and reduces image distortion and lateral reflections.

Architect Xavier Sales, partner of the construction company owned by Antonio García Valdecasas’s, President of Odyssey Ibiza, alongside the team of the architecture studio Xavier Sales Associates, have been responsible for managing and executing the construction of the Odyssey Leds Group Ibiza screen.

About Hard Rock Ibiza
The first Hard Rock Hotel in Europe rated with 5 stars and located on the Playa d’en Bossa beach front, Hard Rock Hotel Ibiza has become a meeting point for international celebrities and lovers of new trends, blending the Hard Rock philosophy with the purest Mediterranean atmosphere. This convergence combines the style and energy of the legendary brand with the vibrant, island atmosphere of Ibiza. Its 493 rooms, 235 of which are Suites, make this the biggest five-star hotel on the White Island. Likewise, the hotel features the brand’s amenities such as Rock Spa®, Body Rock®, Rock Shop® and Roxity Kids Club™, in addition to being home to the biggest convention centre on the island with capacity for 600 people.

For further information about Hard Rock Hotel Ibiza, please visit www.hrhibiza.com.

About Hard Rock Hotel International
With venues in 68 countries, including 162 cafes, 23 hotels and 11 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company’s two most successful Hotel and Casino properties in Tampa and Hollywood, Fl., both owned and operated by HRI parent company The Seminole Tribe of Florida, as well as other exciting locations including Bali, Chicago, Cancun, Ibiza, Las Vegas, Macau and San Diego. Upcoming new Hard Rock Cafe locations include San Juan, Reykjavik and Gran Canaria, Spain. New Hard Rock Hotel projects include Atlanta, Berlin, Daytona Beach, Dubai, Los Cabos, Tenerife, Abu Dhabi, and Shenzhen and Haikou in China. For more information on Hard Rock International, visit www.hardrock.com.

About Palladium Hotel Group
Palladium Hotel Group is a Spanish hotel chain with over forty years of experience. The chain has 50 hotels in six countries: Spain, Mexico, Dominican Republic, Jamaica, Sicily (Italy) and Brazil and operates four brands: Palladium Hotels & Resorts -with four brands: The Royal Suites by Palladium, Grand Palladium Hotels & Resorts, Palladium Hotels and Palladium Boutique Hotels (with Agroturismo Sa Talaia)-, Fiesta Hotels & Resorts, Ushuaïa Ibiza Beach Hotel, Ayre Hoteles –with Only You Hotel & Lounge Madrid-, and a special product: Hard Rock Hotel Ibiza.

The Palladium Hotel Group hotels are characterized by their philosophy of offering customers a high standard of quality in its products and services and excellent value.

Palladium Hotel Group is owned by Grupo Empresas Matutes (GEM).

www.palladiumhotelgroup.com

About MCM Group
MCM GROUP is a Catalonian company backed by thirty years experience in the construction industry. Specialists in singular buildings and façades, there were awarded the “Awards Emporis 2010” with the prize for the best skyscraper of the year for construction of the Porta Fira hotel in Barcelona by the prestigious architect Toyo Ito.

www.odysseyledsgroup.com

About the Tetris® Brand

The Tetris® brand is one of the leading and most distinctive video game brands and franchises in the world, with over half a billion mobile downloads and billions of games played online per year. In the game’s 32-year history, hundreds of millions of players have experienced the Tetris Effect. Tetris is loved globally by people of all ages and all cultures. Working with Electronic Arts, Ubisoft, Sega, and many others, the Tetris game continues to be one of the most widely recognized video games of all time. Tetris Holding, LLC is the owner of Tetris rights worldwide and The Tetris Company, LLC is its exclusive licensee. For the latest information about the Tetris brand and Tetris products, please visit www.tetris.com.

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